Business Quotes from 100% Kiwi Business Book

Throughout the 330+ pages of business insights, there are quotes from interviewees about what is important to them in their business journey. 

Below you can read a handful of the quotes inside this reference book of kiwi success that will inspire you along your own business journey. 

Our Belief

“It is our beliefs that are the fuel for our practice. We believe that you need a cohesive team with the same approach so that you’ve got an anchor.”

Kimberley Crisp, The Nest.

Our Capability

“You’ve got to understand who we are as New Zealanders. We’re not some passive group of people that simply accepted adversity as being the thing that should always be our existence. Typically when we’ve had really major challenges, we’ve come up with world-breaking solutions.”

Pat Snedden, Manaiakalani Education Trust.

On Practice

“You need to take photographs for yourself and set goals and challenges to yourself so you can learn from each picture, whether it be good or bad, you can learn something.”

Richard Brimer — Photographer

Making The Leap

“My view really was to start and see and learn as we go. Property development as a business is a lot more common now, but back then it wasn’t.”

Jonathan Wallace — Wallace Development Company.


“You can look ahead and do research and find out what you’re going to come up against, but in reality you face new challenges pretty much on a weekly or monthly basis and you just have to figure them out yourself or talk to other people who have been through start-up businesses and get some help.”

Chris Ormond — Giant Brewing Co.

On Opportunity

“It wasn’t so much a niche in the market, it was a bloody great canyon.”

Gerard Barron,  Common Room

On Training

“I think, for me it was all about make training very difficult so the competition is easier. From a business side it is no different. Be well prepared, work hard and then the luckier you seem to get.”

Nigel Avery — CEO Sileni Wines.

On Passion

“I believe that if you’re passionate about doing something that you are going into business about, the chances of success are hugely increased over what they would be if you didn’t care about the product.”

Gareth Hughes, CEO Dub Pies New York.

On Regret

“I don’t want to get to 70 or 80 and say ‘I wish’. If I see something and I think we can do it and we’re in a position to be able to do it, we’ll go for it if it gets me excited.”

Steve Nathan, CEO Time Hub.

Feeling The Fear

“It makes me feel nervous now, anxious to think about what we were doing at the time and actually doing it and putting your balls on the bloody chopping block and actually quitting your job and doing it is a big deal, it was pretty nerve wracking.”

Benjamin Fernandez, Georgia on Tennyson.


“We’ve been doing the opposite of what everyone is doing we need to make sure that we can survive if everyone else to not make garments in New Zealand anymore.”

Melissa Williams, CEO KILT Clothing

On Patience

“I think patience, because you can only show somebody so much. If they want to learn, it comes from being very patient on themselves.”

Jeremy Rameka — Pacifica Restaurant.

Mental Wellbeing

“Mentally, that’s probably the biggest aspect for people involved in business. If you’re stressed, you have that flight or fight response. Taking that time out for yourself is probably one of the biggest things.”

Brandon Campbell Training


“There’s so much untapped potential there. It’s just a matter of working out where you can grow. They want to see that you’re planning to grow not just tick over so it makes the brand a stronger brand.”

Jonathan Viljoen , Subway Hastings


“Know what you’re good at and knowing what you’re not good at.”

Vicki Lawson — PwC Partner

On Creativity

“What you do is original because you are original by default. You don’t have to find originality by cleverness or by gimmicks.”

David Trubridge,  Designer & Artist


“Often when people at their very worst they are at their very best and I think in there is the lesson. Live your life, enjoy it.”

Shann Longley CEO,  Terry Longley & Sons Funeral Directors


“You want to create something that people want to connect to. How you do that in a marketplace that as coming as saturated as ours you do that through points of difference. You do that through engaging your community, engaging your audience through all the various means of social media but you do it with sincerity and you do it with integrity.”

Richard Corney , Flight Coffee

On Teamwork

“We all sign off. There’s not any friction. We trust each others judgement and it just works like that. Maybe for some reason it just works for us.”

Emma & Kate Bradshaw — Maison Therese

100% Kiwi Business book

100% Kiwi Business delivers insights you can use to navigate your own business journey, through the wisdom of what's working today for 100 kiwi business owners on their journey.

In the 100% Kiwi Business book you will receive:

  • A vision for New Zealand's future.
  • Insights and lessons from 100 Kiwi Business Owners and CEO's across almost every conceivable industry.
  • Inspirational quotes from New Zealand business owners.
  • 9 business success navigators for every business stage.
  • 3 ways to restructure your marketing capability into a media publishing powerhouse.
  • BONUS:  Includes Over 200+ question prompts you can use to drive your business forward.

Learn what’s working for Kiwi business owners, and the questions to ask, to unlock your own professional and personal success.


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