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Social proof influences buying decisions and in this article you'll learn there's a simpler way than interviewing your customers to collect the most powerful form of social proof - customer stories on video. Interviewing customers is great but interviewing people is a s...
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Customer Testimonials can powerfully describe the outcome of what you offer in your customers words, but that's not enough. Customers often leave out their deeper meaning, and the context that brought about the need for change, instead focussing simply on the happy positive ...
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