The first thing you eat each day, might also display the first billboard of many you’ll see each day....
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I recently spoke to Mark Stolten, the inventor of a flexible brick that is compatible with Lego. He reminded me how businesses are cash intensive when your intent is to prioritise for growth....
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X-Ray Your Competitor

July 21, 2021
It's possible to technically 🕵🏻 x-ray your competitors eCommerce site for competitive intelligence. By probing for strengths you can also discover where perimeter defences are lacking.  Few businesses audit their competitors in New Zealand because it's technical. ...
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Your LinkedIn connections are on leased land, owned by LinkedIn. In this article, you will combine a LinkedIn feature with a personal outreach to shift your connections to a place where you own the land.... on email....
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Tasks that you do each week repetitively are supported by systems. The bigger your business, the more time you're likely to be spending on building systems, alongside being a 'manager' and being an 'employee'. Some businesses become so systemised that they can run themselves...
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You know lots of people, but do they know each other?There are benefits in connecting people you know together. The most effective way to bring communities together and enhance the process of friendship formation is to encourage people you know to form more sub-communities. ...
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Wes began thinking with precision about marketing a lot earlier than many realise. If you are new to Wes' work, start with the end-to-end marketing section of her sites comprehensive resource library. 💡The rise of the end to end marketer.💡Increase desire, not just redu...
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You can be spending too much on ads because of a low performing footer, plus frustrating your web visitors. The last thing on every page of your website is the moment when a viewer has to decide...What do I do next?You can be intentional about answering their question or lea...
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Fascinating interviews start with unique voices sharing powerful answers. As host, your first question sets the tone for the rest of the interview. If you ask the wrong question, the whole interview can head in a different direction. Your guest may not share as openly and wh...
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Know simple follow up questions to ask in advance of interviewing your next podcast guest. Follow up questions get you closer to the source of truth.Often, a better answer gets left unsaid if the first answer your guest shares isn’t followed up on. Ask follow up quest...
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